Task 5 - What makes a good title sequence according to Kyle Cooper?

Kyle Cooper is known to be a very talented man when it comes to title designing. He has designed some very popular movie title openings and amongst them are; SE7EN, Spider-man and Superman. He is mainly known for revitalising the credited main title sequence as an art form. He believes that this is a good build up to the film as it adds interest to the audience, in their own perspective. In 1995, the title sequence for SE7EN was such a popularity that it was hailed by the New York Times Magazine as "one of the most important title innovations of the 1990s." 

Hes work involves over 100 film title openings. Another memorable title sequence is Dawn of the dead. He believes that a good title sequence is only good if it makes the audience worry and ask questions, set an expectation - a form of escapism, forgetting everything else and focus on that very moment. This will make the audience excited. He also believes the process of dovetailing where the credit sequence and movie are somehow connected/joint.

In the movie SE7EN, he helped use the type to add to the overall tone or the overall impression you are trying to set. Such as the typography. The typography was used to integrate the content and credits. The idea that it was handwritten font made it seem as if the main character is a serial killer and he is keeping hes journal to take notes. The typography here was used intentionally in service to the story.

To kill a mocking bird was hes favourite because the credits were used to portray the main characters obsession. He also believed that it was beautifully photographed. These are the types of things that made a film opening worthy of watching. The Dawn of the Dead was also worthy of watching according to Kyle Cooper; the prologue was used to set up information. The use of this advanced the plot in a way and puts the audience where they need to be / puts you ahead of the film.